Snowdog spotting in Cardiff city centre – Snowdogs: Tails in Wales

Cardiff Charity

Get ready to meet Cardiff’s newest residents! The city and surrounding areas are now home to 43 Snowdogs and 57 Snowpups.

Based on Raymond Briggs’ famous character from The Snowman and the Snowdog, the dogs and pups can be found at locations across Cardiff, Cardiff Bay, Penarth, and Barry Island. The trail officially opens tomorrow, Saturday 16th September, and runs for 10 weeks until 26th November. We headed into town this morning for a sneak preview at some of the Snowdogs who have already been unveiled.


The Snowdogs are here to help raise money for Tŷ Hafan, the children’s hospice of Wales, in Sully. Tŷ Hafan is one of the UK’s leading paediatric palliative care charities and offers comfort, care and support to life-limited children and their families.



Every year, Tŷ Hafan has to raise £4million to provide it’s free service to families in Wales. All the dogs come with an important message that you can help by texting WOOF to 70660 to donate £3.

Text costs £3 plus network charges. Tŷ Hafan receives the full £3.

The Snowdogs have all been sponsored by local businesses. The dogs have all been designed by local artists while the packs of pups have been created by local schools and community groups.

The Snowdogs: Tails in Wales app will be available to download from tomorrow (Saturday 16th September), priced 99p. Each dog has a code on it to enter into the app and unlock each pup.




These photos are some of the Snowdogs we spotted today. Littlest Boy I spotted 12 within around an hour and a half. We ran out of time to see any more in the city centre but tomorrow we’re off to Cardiff Bay to find some more! 

Check out the app for a full list of where the dogs can be found, download a map from the Snowdogs: Tails in Wales website, or pick up a map at locations across Cardiff. Tŷ Hafan shops are also selling a range of theme merchandise including hand-finished Snowdog figurines, tea towels, Christmas gifts, and other souvenirs. 

Have you spotted any Snowdogs yet? Let me know in the comments below, on the Cardiff Mummy Says Facebook page or by tweeting me on @cardiffmummy

You can see more of our Snowdog adventures on the Cardiff Mummy Says Instagram feed and Instagram stories.


3 Comments to Snowdog spotting in Cardiff city centre – Snowdogs: Tails in Wales

  1. Such a lovely idea! And for such a great charity too.

    If you and your little ones enjoy trails I’d recommend the Garwnant Visitor Centre! There are a number of walks for all abilities labelled by colour but for the kids they also do a puzzle trail. You pick up a leaflet at the centre and on said leaflet you’ll find riddles you have to find the answers too (you go around the trail to find the clues, most are in the format of wooden statues and involve animals, nursery rhythms such as the goldilocks and the three bears or types of trees found around you) the centre also has a cafe, two children’s play areas and a bike track. Just thought you might be interested if you didn’t know anything about the place, a nice free day out… If you instagram the location you’ll get a better idea of what to expect.

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